‘100 Farmers. 100 Stories’ Photo & Video
Story Contest launched by TAFE - Be a #FarmDost
Chennai, India | January , 2020:TAFE - Tractors and Farm Equipment Limited, the world’s
third largest tractor manufacturer, launches‘100 Farmers. 100 Stories’ - a nationwide Photo and Video Story Contest,
dedicated to the farming communityas part of its ‘Be a #FarmDost’ initiative.
The objective of this unique contest is to curate the top 100 inspiring stories
of farmers across India and spotlight the invisible farming community and agriculture
as a profession. The contest has two
main categories - Photo Stories and Video Stories, and offers Prizes worth uptoRs. 2,20,000* across
categories to the winners, besides also awarding and recognizing the farmers
featured in the winning entries.
The Contest is
open to all Indians above 13 years of age without any entry fee, and is being
run on digital media platforms, urging participants to meet with farmers and
share their inspiring and compelling stories with the help of photosor videos
supported by the story behind them, which highlight positivity in farming and
celebrate the contribution of farmers to the society. This contest is open till
February 29, 2020, and allows participants to register and post their entries
directly on the FarmDost website: farmdost.com/100Farmers100Stories.
The jury includes
senior leaders and experts across domains. T. R. Kesavan, Group President -
Corporate Relations & Alliances – TAFE, is the Special Advisor to the Jury.
The Jurycomprises of Sunitha Subramaniyan- Head Corporate Communications,TAFE, Padma Shri Awardee Ram Saran Verma -
Farmer, B N Kumar- Veteran Journalist, Hari Ganesh Desikan– Strategic Advisor
& Brand Consultant, Ananda Ray - Creative Director,Rediffusion, and Faizan
Patel -Photographer & Social Media Influencer.
In its fourth
year, TAFE’s ‘Be a
#FarmDost’ initiative through the 100 Farmers. 100 Stories Contestwill bring
forth the stories that inspire people – urban, rural, young, old,to meet and
interact with farmers, get a deeper insight about their work and their lives, and to recognize and respect
the contribution of the farmers towards sustaining our nation.
