JK Super Cement announcesassociation with Dabang Delhi as Team Title
sponsor inPro Kabaddi League 2019
The team is all set to play their home leg starting from 24th
August till 30th August
New Delhi, August 2019: JK Super Cement, India’s premier grey
cementbrand today announced its association with Dabang Delhi as the team title sponsor forthe Pro Kabaddi League 2019. Under this partnership, the team players
will endorse the brand and sport the JK Super Cement brand logo on their jerseys in all the matches.
The famous Indian sport is an
epitome of strength, resilience and grit, all the traits which resonate well with
the brand’s core attributes of strength, consistency and durability.
JK Super Cement as a customer centric brand works
on its brand promise of ‘BUILD SAFE’,
hence the brand has also launched a social media digital campaign alongside – ‘Suraksha pakki to jeet pakki’ - #AbChalegiDabangai.
Thisresonates with the team’s strength and is strategic to JK SuperCement’s
strategy of building a solid product architecture.
Commenting on the partnership, Mr. Pushp Raj Singh, President - Marketing,
Grey Cement said “We are extremely
delighted to be associated with Kabbadi, a sport rooted deep in the Indian
soil, that celebrates grit, power and perseverance. A team like Dabang Delhi
truly represents our brand’s energy and unbeatable strength. The pace at which
the sport has gained popularity in recent times is unparalleled. We are proud
to be the Title Sponsor of Dabang Delhi and look forwardto a glorious
performance by the players. We wish the team all the best for their upcoming
matches.”
With this strategic tie-up, JK
Super Cement also aims to leverage and build deeper connections with their
stakeholders across the country.
The team Dabang Delhi was formed in
2014 and is amongst thetop 2 teamsin
the league this year. They are playing their seventh season under the
captainship of Joginder Singh Narwal. Dabang Delhi are all set to play their
home leg starting from 24th August till 30th August.
|
Month
|
Date
|
Day
|
Dabang Delhi Vs.
|
Stadium - Location
|
|
Aug
|
24
|
Sat
|
Bengaluru Bulls
|
Delhi
|
|
Aug
|
25
|
Sunday
|
UP Yodha
|
Delhi
|
|
Aug
|
28
|
Wed
|
U Mumba
|
Delhi
|
|
Aug
|
30
|
Fri
|
Patna Pirates
|
Delhi
|
About JK Cement Ltd.
Born to the 129 year-old multi-disciplinary industrial
conglomerate JK Organisation, JK Cement is one of the leading
manufacturers of Cement in the Country. The Company has over four decades
of experience in the cement manufacturing industry, having Grey Cement plants
in Nimbahera, Mangrol and Gotan, Rajasthan, Muddapur in Karnataka and Jhajjar
in Haryana with a combined capacity of 10.5 MTPA. The Company is one of the top
producers of White Cement in India with a capacity of 0.6 MTPA, making JK White
Cement the second largest manufacturer in the Country. Other value added
products include brands like JK Wall Putty, JK PrimaxX, JK Cement GypsoMaxX, JK
Cement ShieldMaxX and JK Cement TileMaxX. The Company exports White Cement to
around 33 countries across the globe.
Having established a strong presence in India, the Company
made its first international foray with the setting up of a green-field dual
process white cement-cum-grey cement plant in the free trade zone at Fujairah,
U.A.E to cater to the GCC and African markets. With the commissioning of this
plant, the Company has become the third largest producer of White Cement in the
World.
Some of the Company’s abiding strengths are superior
products and a strong Brand name, an extensive marketing and distribution
network and their technical know-how.
