FABINDIA ANNOUNCES A NEW EXPERIENCE CENTER IN TRIVANDRUM
Trivandrum, August 10 th , 2019: Fabindia, one of India’s largest lifestyle retailers, announces
the launch of its new Experience Center at Kowdiarin the city of Trivandrum. Spread across
approximately 7,065 square feet the store has been designed keeping in mind the multi-
dimensional Fabindia offering that extends across a number of categories and services
catering to every age group and their distinct needs.
Fabindia's Experience Centers provide an alternative shopping experience by shifting from
transactional exchanges to a more experiential and interactive experience.
By creating a more engaging retail experience, Fabindia aims to have visitors experience this
ethos, not just through the products they purchase but also through an immersive and
inclusive experience.
In addition to its signature offering across apparels, organics, home and personal care, this
Fabindia Experience Centers house a FabCafé, Wellness Center, an Interior Design Studio
and an Alteration Studio. The new format aims at delighting customers by creating unique
experiences.
FabCafe focuses on bringing a nutritious and contemporary menu highlighting India's
diverse spread of cuisine with an array of dishes that represent regional diversity.
The Fabindia Experience Center also includes a designated space for Organic India’s first
Wellness store in Trivandrum. Organic India is India’s leading Organic Foods and Wellness
Brand. The Wellness Center promotes healthy conscious living and encourages customers to
interact with trained consultants on various aspects of health, lifestyle and well-being.
The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution to
help create memorable spaces. The IDS provides a range of services such as consultancy on
layouts, mapping spaces, product customization and color scheme coordination.
Additionally, the Alteration Center provides a complimentary service post purchase of any
apparel from the store.
Speaking on the occasion, Mr.Viney Singh, Managing Director, Fabindia said, “We are
delighted to open an Experience Center in Trivandrum. The city has an extremely rich
culture and we think the Experience Center will fit in well. This format has been very well
received in other cities and we look forward to making the same holistic experience that
extends from Fabcafe to the Fabindia offering available to our customers in Trivandrum as
well.”
Fabindia’s Experience Center in Trivandrum makes this the first Experience Center in Kerala
and the fifteenth in the country. Following the success of its other Experience Centers in
Delhi, Chandigarh, Hyderabad, Chennai, Bengaluru, Bombay, Amritsar and Pune, Fabindia
plans to launch more such formats in various other cities in India.
About Fabindia
With 306 stores across 105 cities in India and 14 international stores, Fabindia Overseas
Private Limited is India’s largest retail platform for a wide range of products produced by
artisans living largely in rural areas.
Our endeavor is to blend indigenous craft techniques with contemporary designs,
presenting aesthetic and affordable hand-crafted products to today’s consumers using
natural materials and fibres. The product range extends from a large variety of apparel for
men, women and children to home furnishings, furniture, gifts, jewellery, organic food and
personal care products.
Trivandrum, August 10 th , 2019: Fabindia, one of India’s largest lifestyle retailers, announces
the launch of its new Experience Center at Kowdiarin the city of Trivandrum. Spread across
approximately 7,065 square feet the store has been designed keeping in mind the multi-
dimensional Fabindia offering that extends across a number of categories and services
catering to every age group and their distinct needs.
Fabindia's Experience Centers provide an alternative shopping experience by shifting from
transactional exchanges to a more experiential and interactive experience.
By creating a more engaging retail experience, Fabindia aims to have visitors experience this
ethos, not just through the products they purchase but also through an immersive and
inclusive experience.
In addition to its signature offering across apparels, organics, home and personal care, this
Fabindia Experience Centers house a FabCafé, Wellness Center, an Interior Design Studio
and an Alteration Studio. The new format aims at delighting customers by creating unique
experiences.
FabCafe focuses on bringing a nutritious and contemporary menu highlighting India's
diverse spread of cuisine with an array of dishes that represent regional diversity.
The Fabindia Experience Center also includes a designated space for Organic India’s first
Wellness store in Trivandrum. Organic India is India’s leading Organic Foods and Wellness
Brand. The Wellness Center promotes healthy conscious living and encourages customers to
interact with trained consultants on various aspects of health, lifestyle and well-being.
The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution to
help create memorable spaces. The IDS provides a range of services such as consultancy on
layouts, mapping spaces, product customization and color scheme coordination.
Additionally, the Alteration Center provides a complimentary service post purchase of any
apparel from the store.
Speaking on the occasion, Mr.Viney Singh, Managing Director, Fabindia said, “We are
delighted to open an Experience Center in Trivandrum. The city has an extremely rich
culture and we think the Experience Center will fit in well. This format has been very well
received in other cities and we look forward to making the same holistic experience that
extends from Fabcafe to the Fabindia offering available to our customers in Trivandrum as
well.”
Fabindia’s Experience Center in Trivandrum makes this the first Experience Center in Kerala
and the fifteenth in the country. Following the success of its other Experience Centers in
Delhi, Chandigarh, Hyderabad, Chennai, Bengaluru, Bombay, Amritsar and Pune, Fabindia
plans to launch more such formats in various other cities in India.
About Fabindia
With 306 stores across 105 cities in India and 14 international stores, Fabindia Overseas
Private Limited is India’s largest retail platform for a wide range of products produced by
artisans living largely in rural areas.
Our endeavor is to blend indigenous craft techniques with contemporary designs,
presenting aesthetic and affordable hand-crafted products to today’s consumers using
natural materials and fibres. The product range extends from a large variety of apparel for
men, women and children to home furnishings, furniture, gifts, jewellery, organic food and
personal care products.
